Most count every character
Letters, spaces, line breaks and emoji each count, in English, Urdu or any other script.
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Check your caption on every network.
Paste a caption. See how long each network counts it, whether it fits, what people see before “more” and how many hashtags and emoji it has. It counts the way our team does for every post we write.
Nothing you type leaves your browser.
- Instagram0 / 2,200Fits
- Facebook0 / 60,000Fits
- LinkedIn0 / 3,000Fits
- TikTok0 / 2,200Fits
- YouTube Shorts0 / 5,000Fits
- X0 / 280Fits
- Threads0 / 500Fits
- Pinterest0 / 500Fits
01 Side by side
Caption limits on every network
What each network accepts, roughly where its feed cuts the caption, and how many hashtags the team uses there.
| Network | Caption | Before “more” | Hashtags we use |
|---|---|---|---|
| Up to 2,200 characters | About the first 125 characters show | At most 5 | |
| Up to 60,000 characters | About the first 480 characters show | At most 3 | |
| Up to 3,000 characters | About the first 210 characters show | At most 3 | |
| TikTok | Up to 2,200 characters | About the first 100 characters show | At most 5 |
| YouTube Shorts | Up to 5,000 characters | The whole caption shows | At most 3 |
| X | Up to 280 characters | The whole caption shows | At most 2 |
| Threads | Up to 500 characters | The whole caption shows | One |
| Up to 500 characters | About the first 50 characters show | At most 5 |
Networks change where they cut a caption, so treat the cut as a guide. The hashtag counts are our team's rule, not the networks' limits.
02 In short
How the networks count
X counts its own way
On X a link counts as 23 characters however long it is, and emoji and Chinese, Japanese or Korean characters count as two.
The feed cuts it short
Instagram, TikTok, LinkedIn, Facebook and Pinterest show the start of a caption and hide the rest behind “more”. Most people only read that part.
03 Checklist
Captions that get read
The rules our copywriter follows on every post.
- Put the point in the first line: it is often all people see before “more”.
- One idea and one action a post. Say what to do next: book, order, visit, message.
- Hashtags at the end, a few that are specific to the post, never a wall of them.
- Emoji as seasoning, not decoration: one or two that add meaning.
- Write it for the network it goes to. A LinkedIn caption can explain; a TikTok one should be short.
04 Asked often
Questions
How long can an Instagram caption be?
Up to 2,200 characters. About the first 125 characters show before “more”, so put your point and your offer first.
How many characters does X allow?
Up to 280 characters on a standard account. A link counts as 23 characters, and emoji count as two.
How many hashtags should I use?
A few that are specific to the post. Our team uses at most 5 on Instagram and 3 on LinkedIn.
Do you keep what I paste?
No. The checker counts in your browser. Nothing is sent to us or stored.
Read next
Networks
Post sizes, caption limits, the cut before “more” and hashtags for Instagram, Facebook, LinkedIn, TikTok, YouTube Shorts, X, Threads and Pinterest.
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