Urdu
Urdu script in Nastaliq, right to left, set with room between the lines and never letter-spaced. Names and prices stay in Latin letters and Western digits.
ON AIRYour buyers' language
Posts in Urdu, Roman Urdu or English.
Many buyers read Urdu, and many type it in English letters. Pick the language your posts are written in, and every caption, poster and reel follows it.
01 In short
Three ways to write
Roman Urdu
Urdu in English letters, the way people type on WhatsApp: “Naya stock aa gaya hai. Aaj hi order karein.” Always left to right.
English
Plain English for buyers who read it, in the same brand voice. Arabic and Hindi are on the list too.
02 In short
Reels that speak it
An Urdu voice
Urdu and Roman Urdu businesses start with an Urdu voice for their reels. You can pick another.
Said right, shown in Roman Urdu
A Roman Urdu reel is spoken from an Urdu-script copy so the voice says it naturally, while the captions stay in Roman Urdu, timed to the voice.
03 Step by step
How to choose it
Pick it when you start
Choose your posts' language while the team sets up your brand. Each choice shows a line in it.
Or change it in Settings
Your main language and any other languages are in Settings, under Words.
Every writer follows it
Ideas, captions, posters and reels all use the language you picked, by name and by its rules.
04 In plain words
Checked in every script
The truth checks read Urdu digits like any others, so a number written in Urdu script needs a source just like one in English.
05 Asked often
Questions
What is Roman Urdu?
Urdu written in English letters, like “Naya stock aa gaya hai.” It's how many people in Pakistan type on WhatsApp and social media.
Can a post mix English and Urdu?
Yes. You can let posts mix your languages in the same lines, the way many buyers write.
Will Urdu look right on a poster?
Urdu is set in Nastaliq with room between the lines, right-aligned, and a second script goes under the first. Roman Urdu stays left to right.
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