On air2027 · Pakistan, UAE, Saudi, UK, US
The social media calendar for 2027.
Every day, festival and season worth a post next year, month by month, for businesses that sell in Pakistan, the UAE, Saudi Arabia, the UK and the US. It is the calendar our team plans posts from.
01 In plain words
How to read it
Each month lists the days and seasons worth planning a post around, and where they matter. A day marked expected follows the moon, so Ramadan and the Eids can move by a day when the moon is sighted. A season marked roughly has soft edges.
Brandiz.io gives its writers the same dates for the markets a business sells in, a few weeks ahead, so a post about Eid or a national day is planned in time and never on a guessed date.
02 Side by side
January 2027
| When | Moment | Where it matters |
|---|---|---|
| Until Sun 28 Feb (roughly) | Wedding season (shaadi season), busiest in December | Pakistan |
| Until Mon 15 Feb (roughly) | Winter: chai, dry fruit, gajar ka halwa, colds | Pakistan |
| Until Mon 25 Jan (roughly) | Dubai Shopping Festival | UAE |
| Fri 1 Jan | New Year's Day | Everywhere |
03 Side by side
February 2027
| When | Moment | Where it matters |
|---|---|---|
| Mon 8 Feb to Tue 9 Mar (roughly) | Ramadan | Pakistan, UAE, Saudi Arabia |
| Tue 9 Feb | Pancake Day | UK |
| Sun 14 Feb | Valentine's Day | Everywhere |
| Mon 22 Feb | Saudi Founding Day | Saudi Arabia |
04 Side by side
March 2027
| When | Moment | Where it matters |
|---|---|---|
| Mon 1 Mar to Sat 15 May (roughly) | Board exams (Matric and Inter) | Pakistan |
| Sun 7 Mar | Mothering Sunday | UK |
| Mon 8 Mar | International Women's Day | Everywhere |
| Wed 10 Mar (expected) | Eid ul-Fitr | Pakistan, UAE, Saudi Arabia |
| Sun 21 Mar | Mother's Day (UAE) | UAE |
| Tue 23 Mar | Pakistan Day | Pakistan |
| Sun 28 Mar | Easter Sunday | UK, US |
05 Side by side
April 2027
| When | Moment | Where it matters |
|---|---|---|
| Wed 7 Apr | World Health Day | Everywhere |
| Thu 22 Apr | Earth Day | Everywhere |
06 Side by side
May 2027
| When | Moment | Where it matters |
|---|---|---|
| Sun 9 May | Mother's Day | US, Pakistan |
| Sat 15 May to Sat 31 Jul (roughly) | Summer heat | Pakistan |
| Sun 16 May (expected) | Eid ul-Adha | Pakistan, UAE, Saudi Arabia |
| Mon 31 May | Memorial Day | US |
07 Side by side
June 2027
| When | Moment | Where it matters |
|---|---|---|
| Sat 5 Jun | World Environment Day | Everywhere |
| Sun 6 Jun (expected) | Islamic New Year | Pakistan, UAE, Saudi Arabia |
| Tue 15 Jun to Wed 15 Sep (roughly) | Summer heat | UAE, Saudi Arabia |
| Sun 20 Jun | Father's Day | US, Pakistan, UK |
| Mon 21 Jun | Father's Day (UAE) | UAE |
08 Side by side
July 2027
| When | Moment | Where it matters |
|---|---|---|
| Thu 1 Jul to Tue 31 Aug (roughly) | Monsoon rains | Pakistan |
| Sun 4 Jul | Independence Day (US) | US |
09 Side by side
August 2027
| When | Moment | Where it matters |
|---|---|---|
| Sun 1 Aug to Fri 15 Oct (roughly) | Board results and university admissions | Pakistan |
| Tue 10 Aug to Fri 10 Sep (roughly) | Back to school | US |
| Sat 14 Aug | Independence Day (Pakistan) | Pakistan |
| Sun 15 Aug (expected) | 12 Rabi ul Awal | Pakistan, UAE, Saudi Arabia |
| Fri 20 Aug to Fri 10 Sep (roughly) | Back to school | UAE, UK |
10 Side by side
September 2027
| When | Moment | Where it matters |
|---|---|---|
| Mon 6 Sep | Labor Day | US |
| Thu 23 Sep | Saudi National Day | Saudi Arabia |
11 Side by side
October 2027
| When | Moment | Where it matters |
|---|---|---|
| Tue 5 Oct | World Teachers' Day | Everywhere |
| Sun 10 Oct | World Mental Health Day | Everywhere |
| Sat 16 Oct | World Food Day | Everywhere |
| Sun 31 Oct | Halloween | US, UK |
12 Side by side
November 2027
| When | Moment | Where it matters |
|---|---|---|
| Mon 1 Nov to Mon 28 Feb (roughly) | Wedding season (shaadi season), busiest in December | Pakistan |
| Wed 3 Nov | UAE Flag Day | UAE |
| Fri 5 Nov | Bonfire Night | UK |
| Tue 9 Nov | Iqbal Day | Pakistan |
| Thu 11 Nov | 11.11 online sale day | Pakistan |
| Thu 25 Nov | Thanksgiving | US |
| Fri 26 Nov | Black Friday sales | US, UK, Pakistan |
| Fri 26 Nov | White Friday sales | UAE, Saudi Arabia |
| Mon 29 Nov | Cyber Monday | US, UK |
| Tue 30 Nov | Commemoration Day | UAE |
13 Side by side
December 2027
| When | Moment | Where it matters |
|---|---|---|
| Wed 1 Dec to Fri 24 Dec (roughly) | Christmas shopping | UK, US |
| Wed 1 Dec to Tue 15 Feb (roughly) | Winter: chai, dry fruit, gajar ka halwa, colds | Pakistan |
| Thu 2 Dec | UAE National Day (Eid Al Etihad) | UAE |
| Fri 10 Dec to Tue 25 Jan (roughly) | Dubai Shopping Festival | UAE |
| Sun 12 Dec | 12.12 online sale day | Pakistan |
| Sat 25 Dec | Christmas Day | US, UK |
| Sat 25 Dec | Quaid-e-Azam Day | Pakistan |
| Sun 26 Dec | Boxing Day | UK |
| Fri 31 Dec | New Year's Eve | Everywhere |
14 Checklist
How to plan around these dates
- Pick the few that fit your business and your buyers. A post for every day on the list reads as noise.
- Plan the post a week or two before the day, and a teaser a few days before a sale.
- Say what the day means for your customer: an Eid order deadline, a Ramadan timing, a Black Friday price.
- For Ramadan and the Eids, wait for the moon: say the day once it is announced.
- Keep your usual posts going. A moment is a reason to post, not a reason to stop the rest.
15 Asked often
Questions
When is Ramadan 2027?
Ramadan 2027 is expected to start on Monday 8 February 2027 and run to Tuesday 9 March 2027, with Eid ul-Fitr on Wednesday 10 March 2027. The dates follow the moon, so they can move by a day.
When is Eid ul-Adha 2027?
Eid ul-Adha 2027 is expected on Sunday 16 May 2027. Like every Islamic date it follows the moon, so it can move by a day.
When is Black Friday 2027?
Black Friday 2027 is on Friday 26 November 2027, the day after Thanksgiving in the US, and Cyber Monday is on Monday 29 November 2027.
When is Mother's Day 2027?
In the US and Pakistan on Sunday 9 May 2027, in the UK (Mothering Sunday) on Sunday 7 March 2027, and in the UAE on Sunday 21 March 2027.
How far ahead should I plan a holiday post?
A week or two ahead for a day you know is coming, so the post is designed, checked and approved in time. For a sale, add a teaser a few days before.
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