# Social media posts for software houses and IT companies > Buyers hire a software house on proof: what you built, for whom, and how it went. The team starts from what works for software houses and IT services, never stock holograms. Web page: https://www.brandiz.io/for/software-houses · Updated 2026-10-21 ## What your buyers ask before they buy Good posts answer these before anyone has to message you. ### Non-technical startup founder in the US, UK or Gulf who needs an MVP before the next funding round or demo day They want a working, good-looking product in weeks, a clear budget, and a team that explains its choices in plain words. They ask: How much will it cost, how long will it take, who owns the code, and can I open apps you have already shipped? ### CTO or engineering manager at a growing company who needs more developers without hiring locally They want senior developers who join stand-ups in their hours, ship from the first sprint, and can be added or released quickly. They ask: What is the seniority mix, how many hours overlap with us, what is the notice period, and do you sign NDA and IP transfer? ### Owner of an established local business in Pakistan or the Gulf (retail, school, clinic, distributor) going digital They want an app, portal or ERP that ends paperwork, that staff learn fast, in Urdu or Arabic where needed, with local payments. They ask: Have you built this for a business like mine, what does support cost after launch, and can I talk to one of your clients? ### Gulf enterprise or government IT buyer running a tender for a digital project They want a vendor with references, certifications, local presence or partners, and a delivery plan that survives an audit. They ask: Which certifications do you hold, which similar projects can we reference, and who is on the team and where do they sit? ## The posts that work best From our research into the strongest accounts and longest-running ads in this field. Best first. ### Shipped project showcase The first question every buyer asks is whether the team has built something like theirs. A real shipped product answers it in one glance. ### Case study in numbers Buyers fund outcomes, not code. Problem, build, result with one hard number shortens the sales talk and is the post most often saved and forwarded to a co-founder. ### Client testimonial with outcome Outsourcing buyers fear a team that disappears. A named client from their own country, saying what was delivered, removes more risk than any claim the company makes. ### What it costs to build Price is the question buyers ask first and vendors answer least. Honest ranges filter out wrong-fit leads and get saved and shared more than almost any other post. ### Tech decision explained CTOs judge depth from how a team weighs trade-offs; non-technical founders want someone to make the call for them. A fair side-by-side does both. ### How we work, step by step The fear is what happens after signing. A clear timeline with weeks, demos and hand-over shows the team is predictable. ### Meet the engineer It answers 'are these real seniors?' Showing the actual people who would write the code builds trust that a logo never can. ### Outsourcing myth vs fact Foreign buyers carry fixed doubts about offshore teams: hours, English, quality. Naming the doubt and answering it with facts turns an objection into a reason. ## Openings that stop the scroll Patterns, not copies: the team fills the brackets with your own facts. - We built [product type] for a [client type] in [N] weeks. Here's what it took. - How much does a [app type] cost in [year]? Real ranges from [N] projects. - [Client type] went from [old way] to [result] after we rebuilt [system]. - [Option A] or [Option B]? What we tell founders who ask. - Before you hire an offshore team, ask these [N] questions. - Your developer should hand you these [N] things on day one. ## What looks cheap or costs trust - Avoid: Stock photos of handshakes, people touching holograms or a hooded 'hacker' at a glowing screen - Avoid: Long lists of services (web, mobile, AI, blockchain, IoT…) with no proof of any of them - Avoid: 'Best', 'No. 1' or 'world-class' claims with no number or client behind them - Avoid: Fake, blurry or template app screens, or mockups of work the team did not build - Avoid: Client logos, screens or names shown without permission, or NDA work left unblurred - Avoid: Festival greetings that could come from any company and say nothing about the work ## Moments in the year worth a post - Ramadan: greeting, plus any app the team built for timings, delivery or donations - Eid ul Fitr and Eid ul Adha: team greeting with a real team photo - Gulf tech expo season (October): booth photos and meeting invites - US and UK budget season (October to December): 'plan next year's build' posts - Black Friday: load-testing and launch-readiness tips for e-commerce clients - New year: the year in projects shipped and numbers ## How Brandiz.io makes them for you 1. **Paste your website**: The team reads your public pages and recognises the kind of business you are from your own words, then picks this playbook. 2. **It plans from what works**: Your posts start from the patterns above, filled with your own services, prices and pictures. It never copies another business's posts. 3. **You approve every post**: Every number and price must match a fact you confirmed. Approve with one tap, ask for a change, or disapprove. ## Questions ### What should software houses and IT companies post on social media? Start with shipped project showcase, case study in numbers and client testimonial with outcome. The first question every buyer asks is whether the team has built something like theirs. A real shipped product answers it in one glance. ### Can Brandiz.io make posts for software houses and IT companies? Yes. Paste your website: the team reads it, plans from the software house and IT services playbook and makes posts from your own pictures and confirmed facts, in your colours and your language. Nothing goes out until you approve it. ## Read next - [Designed posts in your brand](https://www.brandiz.io/features/on-brand-posts) - [Truth checks](https://www.brandiz.io/features/truth-checks) - [Pricing](https://www.brandiz.io/pricing)